Is this referred to as “pulling a Halo“?

It appears that Microsoft believes heavily in owning the content on its platform, as the Redmond-based company has just acquired the entire Gears of War franchise and all that goes along with it.

Epic Games will no longer be at the helm of the series, with Microsoft’s Black Tusk Studios hard at work on developing the next iteration of the franchise, according to Phil Spencer, Head of Microsoft Studios. The full interview as it appears on Xbox Wire, is below.

What do you think of the news that Microsoft is buying up the properties that are exclusive to their console? Granted, they haven’t been doing it too rapidly (the Halo franchise was purchased back in 2010), but it’s interesting to see it happen again with the next largest Xbox-exclusive series.

Let us know your take on Twitter and Facebook, and check out the full interview below!

Why did Microsoft purchase the “Gears of War” franchise?
Phil Spencer: It all comes back to our commitment to Xbox fans. The “Gears of War” franchise has a very strong, passionate and valued fan base on Xbox. Over twenty-two million units have been sold across all “Gears of War” titles worldwide, grossing over $1B dollars (US). This franchise, and these fans, are part of the soul of Xbox. By acquiring this franchise, Microsoft Studios will continue to offer them more of their favorite games and entertainment experiences from the “Gears of War” universe.

Why did Epic Games agree to this acquisition?
Hanno Lemke: Epic has been a tremendous partner to work with, and it has been a privilege for Microsoft to be Epic’s publishing partner and work together to achieve the phenomenal success of the “Gears of War” games.  Epic remains great partners and good friends of Microsoft Studios.  In fact we will collaborate closely with Epic to ensure the inclusion of the Unreal Engine technology into the “Gears of War” franchise going forward remains consistent with the high quality fans have come to expect from the franchise.

Why was an as-yet-unproven studio like Black Tusk chosen to lead the “Gears of War” development over a more established studio?
Phil Spencer: Black Tusk has assembled a world-class team with deep experience and passion for the shooter space, and specifically the “Gears of War” franchise.  I am extremely confident that under the leadership of Hanno Lemke, Rod Fergusson and our other leaders in the studio, Black Tusk is well equipped to take on the future development of the “Gears of War” franchise.

Are there plans to bring anyone who worked on previous “Gears of War” games onboard to work on the future of the series?
Hanno Lemke: The news that Rod Fergusson is joining Black Tusk should be really exciting for fans of the franchise.  Rod has played a leadership role at Epic on all of the “Gears of Wars” games, he understands the franchise deeply but equally importantly he understands the fans of the franchise – what they love, where they want to see the franchise evolve.  Once the news spreads about the opportunities at Black Tusk, I’m confident we’ll see interest from a number of talented developers who share the same passion for the “Gears” franchise as the developers at Black Tusk.

When can we expect to hear more about the plans for the “Gears of War” franchise?
Hanno Lemke: We hope to be able to share more news about “Gears of War” later this year.

You’re moving back to Canada and back to working on the “Gears” franchise. Is it like a homecoming for you?
Rod Fergusson: I’m extremely excited to be joining Black Tusk Studios to oversee development on the “Gears of War” franchise. I’ve been privileged to work on a lot of great games with a lot of great teams, but “Gears” has had the most impact on me professionally and personally, so this really feels like a homecoming. I can’t wait to share more with you all soon.

Finally, Epic games shared the following statement on the acquisition:
“Epic Games has reached an agreement to sell the ‘Gears of War’ intellectual property rights to Microsoft.  We’re very proud of the franchise we built in close partnership with Microsoft over the past decade and are happy that this agreement enables Microsoft to forge ahead with the ‘Gears’ universe on their industry-leading platforms as Epic concentrates its efforts on new projects,” said Epic founder and CEO Tim Sweeney. “Epic remains totally dedicated to supporting Xbox One and is licensing the Unreal Engine 4 technology to Microsoft in support of their future projects.”

 

About The Author

Christopher Kalanderopoulos founded Eggplante in 2009 to cover one event in Los Angeles. It never occurred to him that it might make him the Editor-in-Chief of an online magazine nearly half a decade later. He spends most of his time gaming, backing cool Kickstarter projects, and hanging out with his wicked cool niece and nephew.

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