In a town where everyone is disturbingly happy, thanks to chemical concoctions and strange masks, a few renegades realize that something is very, very wrong. Such is a basic take on the premise of We Happy Few, a new IP from Compulsion Games and Gearbox Publishing that keeps looking better and better every time we see it.

Today, Gearbox released a new, more than five minute-long look at the psychedelic title, dubbed ‘Always be Cheerful: The ABCs of Happiness.’ Filled to the brim with whimsical and colourful gameplay footage, with the occasional story snippet to boot, it’s one of the most comprehensive trailers yet. Arguably the best, as well. It’s also notable for introducing us to the game’s three heroes, who are all quite different in both appearance and back story, while showing us how they’ll fashion their weapons, help the people and, of course, fight back.

To say that We Happy Few looks fantastic would be an understatement. Thus, we can’t wait to play it next month. It’s set to release, in full, on August 10th.

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