For the second consecutive year, Sony will be absent from the halls of E3. This unsurprising news came out today, when the video game giant confirmed its intention to skip this year’s iteration of the industry’s biggest showcase.

According to Game Industry, Sony Computer Entertainment feels that E3 (and the ESA, by extension) doesn’t line up with its vision and plans for the next year. Instead, the company plans to attend ‘hundreds’ of consumer events, during which it will highlight, advertise and reveal things pertaining to the PlayStation 4 and PlayStation 5. Thus, it seems like they’re more interested in advertising to the public, as opposed to showcasing their wares for industry personnel. Even though E3 allows members of the public in, it’s costly and tickets are limited, allowing it to remain a press and industry-focused event for the most part.

“After thorough evaluation SIE has decided not to participate in E3 2020,” explained Sony Interactive Entertainment’s spokesperson. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.

“We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”

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