Sony has announced a new loyalty program called PlayStation Stars

PlayStation users and fanatics will be rewarded for their patronage and gaming, through a newly announced loyalty program called PlayStation Stars.

Launching later this year, PlayStation Stars will allow users to:

  • Earn rewards by completing a variety of campaigns and activities
  • Redeem loyalty points through a catalogue that may include PSN wallet funds and select PlayStation Store products
  • Earn points for purchases (if part of PlayStation Plus)

When it launches, the Stars program will be completely free.