One of the gaming industry’s bigger publishers has rebranded. That is, Koch Media, which will now be known as PLAION, and promises to “put play first.”

Read on for a message from Klemens Kundratitz, Co-founder and CEO at PLAION:

“Over the last 28 years we have built an incredibly strong business, partnering with many of the best-known names in the industry. Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified. To reflect the evolving nature of our business in terms not only of content, but also of geography, as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.

Our new name offers us the opportunity to build on our rich history as a publishing partner and our outstanding, constantly growing network of world-class development studios and creative people, to keep delivering premium service to our partners, to highlight our ambition as a global player within the entertainment industry but also to reinvent ourselves. Our vision is to enable and inspire our worldwide teams and partners, unlocking their full potential.

Our industry is incredibly dynamic, the expectations of our customers and our partners are continually evolving, and we must recognize this. Relying on our strong foundation whilst embracing change will deliver something new, something better. As PLAION, we’re building on our years of success while striving for more, much more. PLAION is a promise to deliver outstanding entertainment to our customers. I’m happy and proud to continue our journey as PLAION.”

Along with the new name comes a new logo that represents the interactive play button, the abstract “P” inside as representation of our new name, and the ribbon symbolizing the embracing and connecting role we as PLAION have as a leader in the digital entertainment ecosystem.

​At PLAION, our mission is to offer unique entertainment experiences and create meaningful conversations with our customers, connecting them with our content in any way they choose.

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