Say what you will about Nintendo and their desire to bring a class of people that are as socially responsive as Russian and America during the Cold War, they will not rest until they bring entire communities together. This was evident when they launched the Wii and Wii U, as both systems had the grand notion that innovative game gameplay and communal fun would bring friends and family together. Nintendo is poised to continue their march and bring gamers together this E3 season by sharing the spirit, and the sneak peek demos, to everyone in the United States and Canada, with the help of Best Buy.
We remember when Nintendo announced that their 2013 E3 conference was going to be smaller than in previous years. Many thought that this move was financially linked and rumors spread that the thirty-nine year old gaming company was doomed to failure. The poor sales figures for the Wii U and it’s falling stock prices all weaken the company’s standing in world opinion. However, it appears that Nintendo still has life in it, and the smaller venue at E3 may have been a bolder move to increase it’s access.
Nintendo demos will be playable at 110 Best Buy locations, 89 in the United States and 21 in Canada. There are two times for gamers to play, 4-8 p.m. local time on Wednesday, June 12, and 1-5 p.m. local time on Saturday, June 15. Nintendo is poised to make up some lost ground from their poor showing in the console wars this year. With Nintendo partnering with Best Buy, it has set itself up to have a much larger exposure and audience than what it would be offered at just E3, whether or not they utilize this partnership to it’s fullest extent will determine its ultimate success.
Take a look at the full list of locations at Best Buy’s website, and stay tuned for more details on the partnership as we get closer to E3 2013!