Friends who shoot together loot together. It’s a saying as old as time, and is so very, very true.

Okay, who are we kidding? This is the slogan — or at least one of them — for Borderlands 3, which accompanies the game’s latest trailer.

Said trailer is about as quirky as any other Borderlands promotional video, albeit in a different way. Instead of being filled with humour and mayhem, it takes the form of a trippy and psychedelic music video, which is edited to the tune of The Turtles’ ‘So Happy Together.’ You surely remember the one, and — if not — will be instantly reminded of it as soon as you hit play.

That this is a weird combination goes without saying. Then again, this is Borderlands we’re talking about. This series has some of the best marketing going, and this video is no exception to that trend.

Borderlands 3 will be released this coming fall.


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