The popular streaming service Twitch has signed a deal with the Entertainment Software Association (ESA) to become the official streaming partner for E3 2014.
The deal is actually three years, so the company will be partnered with E3 right through E3 2016, a year after the show is guaranteed to stay in Los Angeles.
The deal will function much differently than what we’ve been used to in years past with networks like Spike and G4TV. Rather than a centralized broadcasting area, Twitch will operate live-streaming cameras throughout the convention halls and across the entire venue which spans two massive halls, a long corridor, and two outdoor spaces.
“E3 is the leading computer and video game event in the world. It is known and respected as the launch pad for the latest in video game news,” added Rich Taylor, senior vice president of communications and industry affairs at ESA. “We look forward to partnering with Twitch and extending E3′s worldwide reach to billions of consumers.”
E3 2014 takes place in Los Angeles from June 10th through 12th, and we’ll be there live for the sixth year in a row!
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